everybody wants a piece of the $300 billion-plus customer relationship management (CRM) market, which includes software for sales, marketing and customer service. Salesforce.com is the leader in this space, but its competitors are closing the gap by offering more affordable alternatives that offer much of the same functionality. Here are some CRM companies to watch: HubSpot: Offers an extensive library of free resources for creating and managing a successful inbound marketing campaign, including blog posts, videos, webinars, white papers, and more. Zoho: Provides a suite of free and low-cost CRM tools with features such as contact and lead management, sales forecasting, and marketing automation. SugarCRM: An open source CRM solution that offers a range of customization options and integrations with other business applications. Pipedrive: A CRM platform designed specifically for sales teams, providing tools for managing leads, customer interactions, and sales forecasting. Base: Offers a free plan as well as several paid plans, including features such as contact and lead management, email marketing, and sales forecasting. Nutshell: A CRM solution designed specifically for small businesses, providing tools for managing customer interactions, tracking leads, and streamlining sales workflows. Copper: Offers a free trial and several paid plans, including features such as contact and lead management, email marketing, and sales forecasting. Freshsales: A CRM platform designed specifically for small businesses, providing tools for managing customer interactions, tracking leads, and streamlining sales workflows. Bitrix24: Offers free and paid plans with features such as contact and lead management, email marketing, and project management. Microsoft Dynamics 365: An enterprise-level CRM solution that offers a range of customization options and integrations with other business applications. It's worth noting that these are just a few examples of the many CRM companies in the market, and there are many other players offering a wide range of solutions to meet different needs and budgets.